Dedication to the understanding of health care issues is central to the mission of Cooper Research. We care deeply about providing high quality, results-oriented information that will help our clients make intelligent, thoughtful, and meaningful decisions.

• Cooper Research has been in business for over 22 years. During this period, Cooper has conducted thousands of health care studies all across America. This vast experience provides deep insights that can only be acquired over time.

• Cooper Research is exclusively focused on health care. The employees of Cooper Research have a better understanding of the issues, problems, and opportunities that exist in the health care field and have conducted a far greater number and variety of market research studies.

• Cooper Research has experience across the entire spectrum of health care. This experience encompasses pharmaceuticals, insurance/health plans, medical devices and products, providers, and non-profit organizations. The breadth of our experience gives Cooper Research greater insight into the way that the various parts of th health care system interact than marketing research companies that specialize in one segment of health care.

• Cooper Research turns answers into advantages for our clients. Our veteran team of market research professionals consult with clients and translate high-quality data into relevant strategic recommendations and action plans.

• Cooper Research has a strong commitment to high standards of quality assurance and accountability. Cooper's project management process daily quality checks that insure the reliability and validity of our work. Each research study is thoroughly reviewed and certified before the final report is issued.

• Cooper Research uses high quality sampling and data collection methods. Cooper Research has the ability to complete complicated and difficult studies that involve multiple market segments. Our research frequently involves interviews or surveys with physicians, allied health professionals, health benefits decision-makers, hospital CEO's, and other highly specialized respondents who are both difficult to reach and who have precise information to impart - information that is frequently tied to both medical treatment and patient outcomes. The complexity of the data we collect requires rigorous quality assurance protocols. These protocols are designed to assure that our sampling and data collection process meets or exceeds industry standards for every project.

[ return to top ]