Cooper Research works with clients to develop the research design, sampling plan, and advanced analytical techniques most appropriate for the research project. We offer consultation on various research options and analytic techniques that make the most sense for any given research application.

Research Tools and Techniques

• Expert Data Import, Export and Manipulation
• Basic and Advanced Statistics
• Sample Size and Power Calculations
• Regression and ANOVA
• Uni and Multivariate Analysis
• Simulations and Distributions
• Pricing & Demand Forecasting
• Perceptual Mapping
• Brand Equity Mapping
• Geo Mapping (by zip code, major highways, ethnographics, and other demographic variables)
• Product Positioning and Optimization
• Market Segmentation
• Market Forecasting (demand and share)
• Product Development and Design
• Conjoint Analysis