Bert Kollaard Joins IntelliQ Health

Cincinnati, Ohio, February 21, 2011 – IntelliQ Research and Strategy, a full service global provider of market research and intelligence for the healthcare and business to business markets, announced today that Mr. Bert Kollaard has joined its IntelliQ Health division, formerly Cooper Research, as Vice President, Client Services.

In his new position, Bert will be responsible for the company’s marketing, business development/strategy, and will also provide both research and consulting support to clients across industries and functions.

According to Robert Miller, CEO, IntelliQ Research and Strategy, “Bert brings tremendous experience, knowledge, and capabilities to our company and joins us at a perfect time to help the company drive and execute our growth strategy.” “Bert has a unique mix of Fortune 1000 corporate as well as consulting/agency and entrepreneurial start-up experience that will not only strengthen and enhance our firm’s capabilities, but will especially benefit and add value for our clients,” said Miller.

In addition to a very strong foundational skill set in market research and competitive intelligence, Mr. Kollaard brings over 30 years of global leadership experience in B2B and B2C product and services development, traditional print-based and online/technology enabled marketing, strategic planning as well as business development across a variety of industries in the private, non-profit and public sector. He has especially deep industry specific knowledge in healthcare, information technology, information publishing, financial services, and economic development. His prior corporate experience includes an 11 year career with NCR Corporation where he last served as Vice President of Marketing, Worldwide Professional Services, Director of Corporate Research for Lexis Nexis, and Vice President Strategic Planning and Professional Services for data mining start-up, Qbase LLC. His consulting/agency experience includes senior management roles with Dayton, Ohio based TDH Marketing, Flynn Sabatino, and CDC Research, as well as the start-up and operation of his own strategic marketing consulting business, The Infoneer Group LLC.

In 2010 Cooper Research became IntelliQ Health, a division of IntelliQ Research and Strategy, Inc., along with Pennsylvania based IntelliQ B2B, formerly Diagnostics Plus. Collectively the new company has significantly expanded capabilities including a highly professional data collection center (phone, Internet, mail), sophisticated data processing and marketing sciences capabilities, strong international capabilities in Europe, South America, and Asia Pacific, and deep industry knowledge and expertise in the healthcare and a variety of B2B sectors.

More information about IntelliQ Research and Strategy can be found at www.intelliQresearch.com.