Why Your Hospital is Losing Staff and What You Can Do About It

Why is your hospital losing staff? What can you do to help slow attrition? What is it costing your institution each year to find and replace professional staff, especially RNs and nurse aides?

Today it is more critical than ever for health care organizations to retain professional staff. The shortage of nurses and other health care providers has become an urgent issue. For large health care systems, the cost of these losses is in the millions of dollars, not to mention its impact on patient care and patient satisfaction.

Nursing retention has become a key concern among all hospitals and there is no easy solution in sight. The problem is being made worse as a result of shrinking budgets and continued competitive pressure. The average tenure of new nursing graduates is now less than 3 years.

What can Cooper do to help? We have developed a nursing retention program that is easy to implement, fast, actionable, understandable, and cost effective. In addition, we work with you to interpret the results and suggest the necessary changes to improve your retention levels. Most importantly, we help you understand the bottom line benefits of a solid retention program.

Cooper Research Nursing Survey Program

• Short, online computer survey that takes no more than 7-8 minutes to complete
• Measures nurse's attitudes on 20 key attributes and provides a measure of commitment to the organization
• Provides a key feedback mechanism so that valuable information can be reported to management quickly and efficiently
• Extremely reliable and valid
• A summary report with recommended actions is provided within 2-3 weeks

Cooper Research Manager Survey Program

• Evaluates managers on 10 key attributes applicable in the health care environment
• Identifies areas that are in most need of attention and intervention
• Provides essential manager feedback that is clearly tied to behavioral changes leading to greater organizational effectiveness
• Extremely actionable and effective
• A summary report with recommendations for improvement is provided within 2-3 weeks

A key to nursing retention is understanding the main drivers of satisfaction and providing managers with the necessary tools to become effective leaders and coaches. Nursing turnover at hospitals is estimated at nearly 20% annually.

Learn how your hospital can profit from lower turnover rates and a tailored retention program based on solid statistical data. Please call us today at 513-489-8838 for a free initial consultation and let us show you how to make your institution a leader in nursing retention.

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